Nine Lives Cat Cafe Recommendation Report
HELLO!
December, 2023
Prepared for Kelley Niiyama, Owner of Nine Lives Cat Cafe
Increasing coffee sales at Nine Lives Cat Café
MEET THE TEAM
Kayli Nguyen
Major: Medical Laboratory Science
Class: 2026
Hometown: Greenwood, IN
Contributed Sections: Website Designer, Team Page, Introduction, Local Study, Creation of Implementing a Loyalty Program, Discounts, & Promotions, Closing, and Transmittal Email
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Angel Aye
Major: Radiation Therapy
Class: 2026
Hometown: Fort Wayne, IN
Contributed Sections: Creation of Kelley School of Business Initiatives, Executive Summary, Appendix A: Local Study, and Appendix C: Annotated Bibliography
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Alyssa Rondinella
Major: Social Work
Class: 2025
Hometown: Indianapolis, IN
Contributed Sections: Review of Literature, Creation of Social Media Marketing, and Appendix B: References
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Gabby Cuatlacuatl
Major: Psychology
Class: 2026
Hometown: Indianapolis, IN
Contributed Sections: W231 Page, Methodology and Creation of Internal Promotions
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ABOUT W231
W231 Professional Writing Skills is offered by the Writing Program at IUPUI’s School of Liberal Arts. The course focuses on a student/community client partnership. Students in W231 reach out and connect with clients around Indianapolis then provide hundreds of hours of exploration, research, and analysis at no charge to community partners. The experience-based course combines academic rigor and community service; the curriculum challenges students to analyze and innovate then pitch practical recommendations to address workplace problems.
W231 includes independent writing projects throughout the semester as well as a team project that spans 10 weeks. Independent writing projects include:
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Connecting with and interviewing local professionals
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Practicing a variety of different types of professional writing genres (emails, memos, letters, recommendation reports, etc)
The ten-week team project, which is the recommendation report on this website, condenses and summarizes over 100 hours of research on an in-house challenge provided by our community client.
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Other community organizations who have worked with the W231 class for the team project include:
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Indiana NBA Pacers
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Eskenazi Hospital
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Boys and Girls Club
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Creekside Counseling
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IUPUI CAPS
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Back on My Feet
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Ronald McDonald House
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Bru Burger
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Notable Statistics and Achievements of W231
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W231: Professional Writing Skills includes:
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40+ sections each year (face-to-face, hybrid, and online)
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Over 1,070 students enrolled each year
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Each team is made up of 4-5 students
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Partners with over 175 community clients every year
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Creates and distributes a local study that contains at least 50 respondents
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Invests about 200 volunteer hours for each client (100 hours on research and 100 hours on analysis and writing the report)
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This year W231 students will partner with approximately 160 community partners and dedicate over 35,000 volunteer hours.​ To learn more about the class W231 Professional Writing Skills visit: https://liberalarts.iupui.edu/english/pages/writing-program-folder/courses.php#rtab5