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Recommendations

          This is a list of recommendations and sub-recommendations that summarizes our team’s cumulative results on how to increase coffee sales for Nine Lives Cat Cafe based on the data the team has analyzed.

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​Implement Loyalty Programs, Discounts, & Promotions​

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  • Loyalty Programs: Introduce a loyalty program to foster customer retention and  incentivize repeat business. 

  • Discounts: Offer exclusive discounts or special offers to create excitement and increased foot traffic, while enhancing overall customer engagement.

  • Promotions: Consider implementing promotions to attract more customers and boost sales.

    • ​Sub Recommendation Summary

      • Utilize a tiered loyalty program with rewards improving as rank increases.

      • Execute promotions for upcoming holidays such as Thanksgiving, Christmas, and New Years.

      • Incorporate the phrase "limited time only" in promotional advertising.

      • Introduce happy hours on a weekday.

      • Provide a birthday discount for loyalty program members.

      • Employ intentional and effective marketing to enhance awareness of promotions and special deals.

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Enhanced Community Engagement

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  • Kelley Marketing Students: Invest in reaching out to Kelley Marketing students to help with promoting social media platforms. With the evolving internet and curriculum of the Kelley School of Business, students are constantly being educated with the most efficient and effective ways to market and advertise businesses.

  • Target Younger Audiences: Collaborate with local entrepreneurs or younger volunteers to be updated on latest trends and ideals. Trends and ideals help attract newer and younger audiences by attracting customers with relatabilty, aesthetics, and current humorous aspects. 

  • Utilize University Communities: Younger individuals such as college students, provide fresher and more innovative ideas to attribute to businesses. 

    • ​Sub Recommendation Summary

      •  â€‹â€‹Mackensie Neumann, the Kelley school of business’ Marketing Club president has offered to be a helping hand to connect with other students. She can be reached at mackneum@iu.edu and can be reached via phone 260-797-9636

      • Contact IUPUI’s Honors College for outreach and help with volunteering. Phone: 317-274-2660

      • Fax: 317-274-2365

      • Email: honors@iupui.edu

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Add Coffee into Social Media Marketing

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  • Focus on Facebook and Instagram: Creating and continuously running a Facebook and Instagram will give the Nine Lives Cat Cafe a space to market towards younger and older audiences, 

  • Post Daily: Posting daily will help the viewers see the daily functioning of the cafe and posting the drinks will make them curious to try them out. 

  • Encourage customers to make TikTok videos: Having Customers take videos with coffee and cats will give the Nine Lives Cat Cafe a platform on TikTok without having to invest time into running a TikTok account. 

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Internally Promote Coffee

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  • Selfie Station: Creating a station where customers can take pictures or create TikToks and holding a “Customer Selfie of the Week” would increase recognition of Nine Lives Cat Cafe coffee shop and demonstrate customer adoration. 

  • Create promotional activities: Creating promotional activities is an effective way of attracting the attention of different types of customers. For example, hosting a themed coffee tasting event. 

  • Coffee combos: Creating combos is a great way to increase sales and drive attention to the coffee, “Your choice of coffee with a donut for $7.59”.

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