Appendix C: Annotated Bibliography

Adeleke, A. (2019). Marketing strategies of successful coffee shop owners (Order No. 13885584). Available from ABI/INFORM Collection. (2239303097). http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/dissertations-theses/marketing-strategies-successful-coffee-shop/docview/2239303097/se-2

Abstract: Study suggests community engagement is vital for the success of a coffee shop loyalty, trust and credibility is gained from customers. Being involved increases donations from the community. Premium products are important if coffee tastes bad the less customers business will have, will keep customers satisfied and coming. Creates a competitive engagement. Study suggests an interactive social media account is needed to guarantee success, the larger the foot print the more customers are attracted. Word-Of-Mouth style of marketing should be learned and applied. Social media should be used for promoting, marketing and branding. There are 8 themes to success.

Churchill, N. C., & Lewis , V. L. (2023, June 16). The five stages of small-business growth. Harvard Business Review. https://hbr.org/1983/05/the-five-stages-of-small-business-growth

Abstract: In order to grow a small business, an entrepreneur needs to understand the different stages and processes of growing a small business. Including five different stages of the first steps and a clear instruction manual of what the proprietor needs in order to truly understand the concept of growing a business. Start by assuming that a business must evolve and go through all stages of growth or fail to exist. First exhibit includes looking at the crucial first phases of starting a small business and it also shows different crisis' that are faced at each phase of growth. The different stages of business growth actually goes into depth in the second exhibit, third and fourth exhibit. The fifth and final exhibit addresses applying and managing the previously emphasized data.

Team Notes: The team thought that this was my best source out of the four I've chosen. This article is very in depth and specific in their directions on what to do and suggestions on growth. Each exhibit contains examples and explanations of why focusing on these phases are crucial. The research is easily comprehensive and shows plenty of data to choose and pick apart from.

Colbeck, T. (2012). Dividing the haves and the have nots: Your clients can make or break you-here's how to grow your business by focusing on those who can improve your bottom line. Bank Investment Consultant, 20(4), 19-n/a. http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/trade-journals/dividing-haves-have-nots/docview/963540642/se-2

Abstract: Prospecting, client meetings, and closing sales are the three things that a bank adviser must focus on most during the course of the day. There is little value in completing your other responsibilities if you are unsuccessful with these three subtopics of growing a business. How do you plan to establish your own practice in the most effective way? Go over how to build up a turnkey appointment and customer segmentation system to put your company on autopilot for profitability. Correlate these questions, "How to segment your clientele, how to eliminate the lowest segment, and how to make a ready made appointment system using a segmentation spreadsheet," interconnect with the business in it's present state.

Team Notes: This article is very in depth and a little passive aggressive. However it does show in depth instructions on what the proprietor should do and it suggest the author to make a have and have not list. This list helps us cancel out solutions that have already been tried and have failed, and can show us more opportunities to focus our research on.

Fadahunsi A. (2012, March 26). The growth of small businesses: Towards a research agenda. American Journal of Economics and Business Administration. Volume 4, pages 105-115 (2012). https://doi.org/10.3844/ajebasp.2012.105.115

Abstract: The main objective of this study is to help establish a framework for small business development. Through a review of pre-existing academic literature, the study evaluates current approaches to small business growth. After the review, it can be concluded that there is a wide variety of strategies to grow a small business and there is a lack of one singular small business growth model.

Higdon, B. (2016). Strategies independent coffee shop owners require to survive beyond five years (Order No. 3746740). Available from ABI/INFORM Collection. (1756780263). http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/dissertations-theses/strategies-independent-coffee-shop-owners-require/docview/1756780263/se-2

Abstract: Study suggests Coffee shops for social change do good in connecting with charities, the community brings more profit for both. Community involvement is critical for the success of independent coffee shops. Owners should collaborate with other organizations in the area to create relationships and the shop's purpose should be communicated to the community. Customary loyalty is important to stay relevant in an area. Owner and employees (everyone involved) need to hold the same idea for the shop to work together and guarantee growth. Product quality is also important to ensure happy customers. These were some methods provided by this study to guarantee a coffee shop to survive.

Inocando, A. (2023, September 11). What are the common problems in a coffee shop: A concise analysis. Majesty Coffee. https://majestycoffee.com/blogs/posts/what-are-the-common-problems-in-a-coffee-shop-a-concise

Abstract: It is critical for proprietors of coffee shops to understand and overcome different obstacles. Opening a new business and expecting great results without the grasp of the probable complications is impractical. A successful chain coffee provide key takeaways and a list of conflicts that opening a new coffee shop can spring up. However, outside variables such as inventory and supplier issues are emphasized to display a sense of complexity when opening a new coffee shop. New marketing strategies are listed to highlight tips on how to reach out to other audiences and bring in more business. With an ending footnote of the reader's reviews, shows credibility within the guidance given by the article.

Team Notes: This article will help with general ideas of how nine lives can improve their coffee business. These ideas can help guide the team into what specific categories and researching subtopics they can choose from. However, because nine lives have been up and running for a little while and are knowledgeable, the personal finance tips and the supplier issues are not relevant. Although, the marketing strategies and key takeaways help in guiding the team to pick solutions to research and eliminate.

Lockett A. (2018). Online marketing strategies for increasing sales revenues of small retail businesses. Walden Dissertations and Doctoral Studies. https://scholarworks.waldenu.edu/dissertations/5896

Abstract: Small businesses utilize online marketing to establish connections with consumers and their local communities. The findings of this qualitative multiple case study revealed four key themes: strategies involving social media platforms, challenges and tactics related to online marketing, strategies pertaining to online content, and follow-up approaches. Small retail business leaders aiming to increase revenue, maintain competitiveness, navigate challenges associated with online marketing, and enhance communication through the adoption of new technology may find value in aligning their strategies with the findings of this study. The potential positive impact on social change lies in the opportunity for small retail business leaders to boost their revenue.

McEvoy, C. D. (2002). An investigation of donor characteristics and contributions to an intercollegiate athletics fund raising program (Order No. 3059993). Available from ABI/INFORM Collection. (305517150). http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/dissertations-theses/investigation-donor-characteristics-contributions/docview/305517150/se-2

Abstract: This study explores the relationship between donors' contributions to the NCAA intercollegiate fund for athletics based on 32 characteristics. Some of the characteristics included age, participation in club sports, and being raised in a family that values philanthropy. These factors should all be considered when trying to raise funds to maximize donations.

Midwest, A. (2023, May 22). 5 ways to Strengthen Arts Marketing. Arts Midwest. https://artsmidwest.org/resource/5-ways-to-strengthen-arts-marketing/?gclid=CjwKCAjw96oBhBaEiwAHv1QvOG0d7GcK6eCrLTpUUHl_Sv0ws2-xQpA17cXf_weuvFgadIjYlXCnhoCi7kQAvD_BwE

Abstract: No matter the business, the strategies for marketing are somewhat similar when wanting to grow clientele. Five varieties are emphasized to show guidance on specific marketing tips to help a business advance. Prioritizing connections is the first suggestion on the website to promote the underestimated power of human connections. With the research conducted by the National Endowment for the arts, the research highlights that "People crave connection. That’s good news for arts and culture organizations, because with the right mix of programs and messages we can help people connect with one another and themselves." Including four more helpful suggestions with an appropriate reason why that suggestion is helpful and ending each tip with an example of how that tip has worked out in other successful businesses as well.

Team Notes: Although this article is primarily based on arts and theater, their suggestions provide a helpful background of what types of marketing strategies we need to focus on when writing out recommendation report. This also allows us to pull from other studied research that has proven to have been successful in multiple instances. The article also talks mostly about improving the lives and services to the people and audience, which serves as an applicable data source since our topic covers bringing more people in to buy coffee.

Pittarello A., Kigut T. (2021, September 21). To ask or not to ask: Enhancing donations to Nonprofits by Soliciting Opinions Upfront, Rather than Donations. Journal of Business and Psychology. Volume 37, pages 759–773 (2022). https://doi-org.proxy.ulib.uits.iu.edu/10.1007/s10869-021-09771-2

Abstract: Acquiring new donors or investors is one of the major challenges faced by non-profit organizations, both in the public and private sector. One common strategy is to solicit donations upfront, normally online. This study aims to determine the most effective approach to increase donations for non-profit organizations. The study suggests that the most effective way to increase donations is to engage interested parties by soliciting their opinions. Doing so may be more beneficial than asking for immediate financial support and heightens a sense of connection with the organizations.

Saeri A., Slattery P., Lee J. et. al. (2022, May 4). What works to increase charitable donations? A meta-review with meta-meta-analysis. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. Volume 34, pages 626-642 (2023). https://doi.org/10.1007/s11266-022-00499-y

Abstract: Many charitable organizations depend on contributions to sustain their efforts in tackling some of the most urgent global issues. These nonprofits address some of the most crucial, yet often overlooked, problems. Some of the most influential and renowned charitable institutions rely on appealing to individuals for financial support without offering tangible incentives in return. Consequently, achieving successful fundraising becomes an essential but intricate task for these organizations. This meta-analysis has unveiled that nonprofits can enhance their fundraising outcomes by emphasizing the benefits, being publicly transparent about the amount of donations, highlighting the impact of contributions, and actively promoting the tax-deductible nature of their charitable endeavors.

Siddiqi, S. O. (2001). Integrating online communications for non-profits (Order No. 1407320). Available from ABI/INFORM Collection. (220026536). http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/dissertations-theses/integrating-online-communications-non-profits/docview/220026536/se-2

Abstract: Study suggests use of bulleted lists on websites attracts customers and redirects them to receive more information about the cause making them more likely to donate. In low involvement situations feelings should be targeted and getting people to act first is the best marketing approach. In cases of high-involvement the desires and interest of people should be changed to your desires and interests for best marketing. Pushes for IMC and how this approach can lead to long-term relationships with customers.

Shuliakouskaya, M. (2023). Did we forget the CEO? exploring the impact of social media content creators and parasocial interaction on brand trust, brand image, and brand intimacy. Available from ProQuest Dissertations & Theses Global; ProQuest One Academic. http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/dissertations-theses/did-we-forget-ceo-exploring-impact-social-media/docview/2817331945/se-2

Abstract: Social media has grown into a forum for marketing. Companies are trying to find new ways to connect with customers, create trustworthy relationships, and stay relevant to social media users. Social media users typically believe the information they are hearing is more meaningful when provided by the company's CEO. CEOs that can manage their social media pages can create more connections to customers and be seen as more genuine.

Sweeney, E. (2023, Mar 21). 4 small business owners say a low-cost advertising strategy called 'comarketing' has helped them save time and money, and build more authentic campaigns. Business Insider http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/newspapers/4-small-business-owners-say-low-cost-advertising/docview/2788983356/se-2

Abstract: Comarketing is a strategy that allows small business owners to grow new audiences and boost their sales. When comarketing both businesses should set a goal for what they want out of the partnership, connect with like minded businesses, make sure everyone is on board with the campaign, and create campaigns that resonate with the audiences. Comarketing gives small businesses a chance to get creative with marketing without it costing a fortune.

Wiersema, W. H. (1999). Building profits in the small shop. Electrical Apparatus, 52(8), 46-48. http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/trade-journals/building-profits-small-shop/docview/200529128/se-2

Abstract: It is difficult for a small business owner to stay successful. It is important for small businesses to find the best price for their products, estimate their resources, limit their inventories, and make weekly assessments. Owners should not underprice products, but budget hours and related expenses in order to work toward achieving the profit goal. There also needs to be a system for estimating and keeping an inventory of material, labor and machine time. Tracking weekly profits is also an essential part of running a small business.

Yilmaz, G., & Blackburn, K. G. (2022). How to ask for donations: a language perspective on online fundraising success. Atlantic Journal of Communication, 30(1), 32–47. https://doi-org.proxy.ulib.uits.iu.edu/10.1080/15456870.2020.1808660

Abstract: This study examines the result of fundraising online when applying message framing: Gained-Framed vs. Loss-Framed and language strategies: Inclusive vs. Exculsive to possible online donations. Different approaches and mixes should be used for different purposes and outcomes. Behavioral change research suggests message framing is powerful in communication and determines how the targeted audience reacts and whether action will be taken or not. Language is also responsible for 58.56% of successful funding. Gained-Framed focuses on the positive outcomes of taking action and Loss-Framed on the negative outcomes of not doing so. The outcome was that online fundraising is most successful when Exclusive Language and Gained-Framed approaches are used together.